Experience is key

The book contains seven real-life stories from practice. Sometimes in life, we go through a cycle and everything becomes anything but pleasant. Sometimes we realize that we are the "clog" in our business.

Maybe we think too fast or communicate too poorly, which gets things complicated in several areas simultaneously. The entrepreneurs mentioned above sought help from the author of this book. Experiential work using an ethnographic approach provided a solution that turned a challenge into a business strength.

Experience is key is a book that should be read several times in a lifetime, several times over a while, or several times a year. Each time is different. Of course, it is not the book itself that is different, but the reader's challenges. That is why you will not find expert research from psychological institutes, for example on consistency, reciprocity, and other theoretically elaborated practices, as this might distract the reader from re-reading.

The last chapter, chapter 8, contains eight tools that readers can put into practice immediately. In our experience, complications are often resolved with these activities. Given that all the tools have been tested several times in practice, this should work.

What is also interesting about the book is that readers often find that it describes them and that they have the same problem. Of course, this is also one part of the story that the author wants to draw attention to, namely that other people are facing similar challenges. Maybe even people you think do not have problems because they are very successful.